Using your article content for video format has huge advantages and is very easy to do. Below are some of the advantages and a simple step by step guide as to how you would go about it.
Video Marketing – The benefits
• Doubling Up: Articles are a great medium for generating traffic, so imagine if you use the content in a video? You effectively have twice the exposure. The obvious statement here is that twice the exposure means twice the traffic.
• Great Link backs: Using massive sites such as Facebook or Youtube means you will have links back to your website and the potential for driven traffic straight to the site.
• Low Cost: This is an easy to upload, and cheap way of effectively gaining trust and having the ability to relate to prospects on a higher level.
• Google Searches: The link will show up on google searches with a thumbnail video picture and link, looking professional and enticing to click on.
Ok so how easy is it to upload a video to the net? Lets use YouTube as an example.
1) Register your details with Youtube, make sure you choose a username that is relevant to your business and niche.
2) Click on the “Upload Video” button and choose the video you wish to upload.
3) Decide on a title for the video. This is important as it is what will come up when people search for videos.
4) Write a complex description making sure to link keywords from the title into the description. Make sure you tell the viewer about you, your business and what you have to offer. The most important aspect to this description is to include your website address so they can click back and view your page.
5) The tags you wish to write are keywords to link to your video so people find it easier. My advice on what tags to include would be to link one to your title, to the key word you are focusing on in your description, use your name, and any competitors selling similar products so you appear as another option when someone is viewing their video.
6) Select a category and then make sure you share with the world!
So it really is this easy! In this day and age video is a vital form of advertising and lead generation. It is becoming more and more essential to relate to people on a personal level and what better way to do that then as near face to face as you can get.
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