To make money on the internet you must come to the realisation that you need a large amount of traffic to your website. Without traffic to your website, you will have no one to buy your products...it’s that simple. Google is the best website for generating traffic, without using Google you will not make the money or gain the traffic you desire. You must first master Google, then turn your attention to other search engines. Remember, with Google you must work hard and in some cases pay for results but you will also gain an element of free traffic on a daily basis.
Using Google you must use a series of links, articles and blogging to gain a natural and “organic” flow of traffic through to your site. If you follow the steps in the initial marketing period and regularly blog, write articles and link backs you will have a flow of traffic even after you have finished the initial launch of your marketing plan. If you as a marketer establish a strong series of link backs and articles and blogs then you will enjoy a steady flow of traffic for many many years.
You may have heard many times “the money is in the list”, well what you must realise is that you must service that list with free marketing courses, hints and tips, not just sell sell sell. It isn’t the easiest thing to keep giving out to a non responsive list, however, if you persist and are clever then the long term gains will start appearing and before long you will have everything you need from the list.
One thing to remember is that it is not always quantity of numbers to your website but more important, quality. It is very hard to get to that number one spot on google, so you must make sure your blog, articles and website offer quality and attract the right sort of person.
I cannot emphasise how important driven, targeted traffic is to your online business, it is quite simply the most essential and important part of your business. If you do not have targeted traffic you will not make money. Remember, there are so many opportunities to drive traffic to your website, some of them are not great ways of doing it yet you still continue to make it work, think about it and move onto something that’s more productive.
Treat Articles as the most important driver of traffic. Articles actually work as a filter for unwanted traffic, if people like what they read then they will click on your link or site as a qualified lead. I cannot emphasise enough, write articles, make sure they are quality with great content and sit back and watch the traffic flow through.
Tuesday 17 February 2009
Thursday 12 February 2009
YourNetBiz - Blogging, the Art of Sharing
Question. “Should every business website have a blog?” Answer. “Yes.” Blogging has become a vital tool in online business over the last 3-4 years, especially with the emergence of Video Blogging.
Below are some of the reasons why every business should have an up to date blog.
To Generate Traffic - The common conception by most people is that if you have a business website, you will automatically generate much needed traffic however in 99% of the cases, this is not true. Along with the patience and time element, Traffic needs good quality content specified towards your product/page so what better than to get your content out there by way of a blog.
Search Engine Optimisation – It is a fact that traffic flows to blogs much easier than to your business website. If you transfer your website from a CSS format to (self hosted) Wordpress, your sites will gain more traffic. Essentially, Wordpress is a platform that allows you to have the benefits of a website and blog all together in the same entity.
Keep customers up to speed - A blog allows customers to have up to date knowledge about your products, business and yourself. This is important as it does not mean they must speak to you on the phone or trawl through your website all the time to find out what’s going on.
Build Contacts. The more contacts you have the more free advertising you will generate. The blogging world is fiercely loyal and if you keep up with the good content you will soon have a loyal army of followers who will pass your product on to whoever they know. There is nothing stronger than word of mouth.
Reviews. If you can keep within the niche but not in direct competition, writing trade reviews for other business’ and having them written for you is not only good advertising but dominating a market. Remember to stay out of direct competitors though.
From what I have written so far you will establish that a blog is a great source for generating traffic, achieving sales within your niche market, building niche lists and getting your brand out there into the world. I would be lost without one!!
Richard Williams
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