Ebook writing

At times we all have the inspiration to write, whether it is a book, a blog or an E Book, but what we must all remember is that before you even put pen to pad or tap that key board you must have a clear marketing strategy laid out.

Target Audience

Before you begin, I advise you to lock yourself in a quiet room free from distraction and put that brain power to good use. Identify who you are writing it for, put yourself in their position and ask yourself what they would want from such a product. You need to identify who you're writing for from the very beginning. Even though it is taken for granted that an E-book is the used to transfer knowledge from one party to another, different people take different things out of it.

You will be recognised as a teacher and because of this what you say must be true, honest and add real value to your pupil. Understanding your pupil will help you with what tone to use and exactly what it is that they will expect from you. Leave no stone unturned and do not be afraid to go into specific details to make your point clear and concise.

First Impressions Count

The content of your E-Book may be spectacular, however, the reader cannot read it all before they decide whether to buy or not!! Therefore, a title is one of the most important aspects of the whole project. It must grab attention and give the prospect a good idea as to what it is all about. Apart from giving the reader a good idea as to the contents it must also stand out above the competition so do some research, look at what sort of books sell and why etc

To summarise, know your target audience, put yourself in their shoes, make sure your product appears to stand out above the competition and you will have a top product and a potential gold mine.

Richard Williams

http://www.whoisrichardwilliams.com

List Building - Creating a List

Internet Marketing is getting more and more popular as each day goes by. You may have heard the saying... “the money is in the list” well never has been more true. To have a strong, large list that you are building rapport with is to earn the sort of income that we all dream about. There are “easier” ways to generate such lists, you can buy leads from companies such as Red Clay Media or InfoUSA but they tend to be expensive and the quality is not as good as leads you can generate yourself.

The biggest problem is not knowing how to generate such lists and what to do with them. Here is a brief guide to get you started:

Creating a large list:

Lead Capture Page: You must first have a website that will capture information so you can build your list. Depending on whether you have a budget or not will depend on how you do this. If your budget is low, then a website like Weebly.com is a great tool for building your own website. Remember that on this website you must have a targeted headline discussing a potential problem. Next you need a video of yourself. The purpose of this video is to relate to people, so that they can see you are a human and buy into you. Then you will need a call to action, telling them to enter their email address and name to get a certain result.

Auto Responder: Once someone has entered their email address and details, you must have an automatically generated email sent to them with some added value and some more about yourself. Aweber.com is a great tool for this. You can pre write a sequence of emails to be sent to the prospect, even to the point where you decide what day and time each email is sent.

Ok so now you know how to build your list, the important part of the marketing begins. Driving traffic through to your lead capture page. I could write for days on this subject but the best advice I could give anyone would be to research heavily on google, join a business that will teach you everything you need to such as YourNetBiz or Maverick Money Makers and the exciting stuff begins. Remember, the more traffic to your capture page = the larger your list and the larger your list = the higher your income generated. Simple!!

www.Your-NetBiz.com

Richard Willams

Who Is Richard Wiliams?

www.WhoIsRichardWilliams.com