To make money on the internet you must come to the realisation that you need a large amount of traffic to your website. Without traffic to your website, you will have no one to buy your products...it’s that simple. Google is the best website for generating traffic, without using Google you will not make the money or gain the traffic you desire. You must first master Google, then turn your attention to other search engines. Remember, with Google you must work hard and in some cases pay for results but you will also gain an element of free traffic on a daily basis.
Using Google you must use a series of links, articles and blogging to gain a natural and “organic” flow of traffic through to your site. If you follow the steps in the initial marketing period and regularly blog, write articles and link backs you will have a flow of traffic even after you have finished the initial launch of your marketing plan. If you as a marketer establish a strong series of link backs and articles and blogs then you will enjoy a steady flow of traffic for many many years.
You may have heard many times “the money is in the list”, well what you must realise is that you must service that list with free marketing courses, hints and tips, not just sell sell sell. It isn’t the easiest thing to keep giving out to a non responsive list, however, if you persist and are clever then the long term gains will start appearing and before long you will have everything you need from the list.
One thing to remember is that it is not always quantity of numbers to your website but more important, quality. It is very hard to get to that number one spot on google, so you must make sure your blog, articles and website offer quality and attract the right sort of person.
I cannot emphasise how important driven, targeted traffic is to your online business, it is quite simply the most essential and important part of your business. If you do not have targeted traffic you will not make money. Remember, there are so many opportunities to drive traffic to your website, some of them are not great ways of doing it yet you still continue to make it work, think about it and move onto something that’s more productive.
Treat Articles as the most important driver of traffic. Articles actually work as a filter for unwanted traffic, if people like what they read then they will click on your link or site as a qualified lead. I cannot emphasise enough, write articles, make sure they are quality with great content and sit back and watch the traffic flow through.
Tuesday, 17 February 2009
Thursday, 12 February 2009
YourNetBiz - Blogging, the Art of Sharing
Question. “Should every business website have a blog?” Answer. “Yes.” Blogging has become a vital tool in online business over the last 3-4 years, especially with the emergence of Video Blogging.
Below are some of the reasons why every business should have an up to date blog.
To Generate Traffic - The common conception by most people is that if you have a business website, you will automatically generate much needed traffic however in 99% of the cases, this is not true. Along with the patience and time element, Traffic needs good quality content specified towards your product/page so what better than to get your content out there by way of a blog.
Search Engine Optimisation – It is a fact that traffic flows to blogs much easier than to your business website. If you transfer your website from a CSS format to (self hosted) Wordpress, your sites will gain more traffic. Essentially, Wordpress is a platform that allows you to have the benefits of a website and blog all together in the same entity.
Keep customers up to speed - A blog allows customers to have up to date knowledge about your products, business and yourself. This is important as it does not mean they must speak to you on the phone or trawl through your website all the time to find out what’s going on.
Build Contacts. The more contacts you have the more free advertising you will generate. The blogging world is fiercely loyal and if you keep up with the good content you will soon have a loyal army of followers who will pass your product on to whoever they know. There is nothing stronger than word of mouth.
Reviews. If you can keep within the niche but not in direct competition, writing trade reviews for other business’ and having them written for you is not only good advertising but dominating a market. Remember to stay out of direct competitors though.
From what I have written so far you will establish that a blog is a great source for generating traffic, achieving sales within your niche market, building niche lists and getting your brand out there into the world. I would be lost without one!!
Richard Williams
Saturday, 17 January 2009
Ebook writing
At times we all have the inspiration to write, whether it is a book, a blog or an E Book, but what we must all remember is that before you even put pen to pad or tap that key board you must have a clear marketing strategy laid out.
Target Audience
Before you begin, I advise you to lock yourself in a quiet room free from distraction and put that brain power to good use. Identify who you are writing it for, put yourself in their position and ask yourself what they would want from such a product. You need to identify who you're writing for from the very beginning. Even though it is taken for granted that an E-book is the used to transfer knowledge from one party to another, different people take different things out of it.
You will be recognised as a teacher and because of this what you say must be true, honest and add real value to your pupil. Understanding your pupil will help you with what tone to use and exactly what it is that they will expect from you. Leave no stone unturned and do not be afraid to go into specific details to make your point clear and concise.
First Impressions Count
The content of your E-Book may be spectacular, however, the reader cannot read it all before they decide whether to buy or not!! Therefore, a title is one of the most important aspects of the whole project. It must grab attention and give the prospect a good idea as to what it is all about. Apart from giving the reader a good idea as to the contents it must also stand out above the competition so do some research, look at what sort of books sell and why etc
To summarise, know your target audience, put yourself in their shoes, make sure your product appears to stand out above the competition and you will have a top product and a potential gold mine.
Richard Williams
http://www.whoisrichardwilliams.com
Monday, 12 January 2009
List Building - Creating a List
Internet Marketing is getting more and more popular as each day goes by. You may have heard the saying... “the money is in the list” well never has been more true. To have a strong, large list that you are building rapport with is to earn the sort of income that we all dream about. There are “easier” ways to generate such lists, you can buy leads from companies such as Red Clay Media or InfoUSA but they tend to be expensive and the quality is not as good as leads you can generate yourself.
The biggest problem is not knowing how to generate such lists and what to do with them. Here is a brief guide to get you started:
Creating a large list:
Lead Capture Page: You must first have a website that will capture information so you can build your list. Depending on whether you have a budget or not will depend on how you do this. If your budget is low, then a website like Weebly.com is a great tool for building your own website. Remember that on this website you must have a targeted headline discussing a potential problem. Next you need a video of yourself. The purpose of this video is to relate to people, so that they can see you are a human and buy into you. Then you will need a call to action, telling them to enter their email address and name to get a certain result.
Auto Responder: Once someone has entered their email address and details, you must have an automatically generated email sent to them with some added value and some more about yourself. Aweber.com is a great tool for this. You can pre write a sequence of emails to be sent to the prospect, even to the point where you decide what day and time each email is sent.
Ok so now you know how to build your list, the important part of the marketing begins. Driving traffic through to your lead capture page. I could write for days on this subject but the best advice I could give anyone would be to research heavily on google, join a business that will teach you everything you need to such as YourNetBiz or Maverick Money Makers and the exciting stuff begins. Remember, the more traffic to your capture page = the larger your list and the larger your list = the higher your income generated. Simple!!Richard Willams
Who Is Richard Wiliams?
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