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Just how important is a positive frame of mind when starting your own business and working in the world of internet marketing? If you are one of the many people that would answer “not nearly as important as other aspects” then you are extremely wrong!! A positive mind state can not only transform your business to an extremely profitable business but it can also entirely change your life in every area imaginable.
So what is it that I am actually talking about and what is a “mind state”? In essence, it is the way you view certain scenarios and your reactions to certain outcomes. For example; you are building a website and after two hours of inputting script and pictures the computer crashes wiping everything you have done. Your reaction is A) I am not at all computer literate, this type of thing always happens to me and this website will never get done so I give up, or B) Damn you computer, you will not beat me and at least next time I will be quicker knowing what to do and what to write. Now this seems pretty obvious but which option do you think will eventually lead to a successful website? And you would very surprised at just how many people give up.
To have a negative mind state is to have a million excuses; I’m not computer literate, I’m never going to do this, I’ve got nothing to offer,etc etc. To have a positive mind state is to have a million answers; I can learn about this computer, where there is a will there is a way and I am going to make sure I have lot’s to offer.
How do you get a positive mind state? Watch the Secret. In my opinion this is one of the most positive, amazing videos I have ever had the experience of watching. It has changed many people’s lives using the simple rile of the law of attraction, you attract what you think. Another really good book that is worth reading is Rich Dad, Poor Dad by Robert Kiyosaki. He masters the fact that the same person can go two separate ways in life, simply by using different attitudes.
The best advice I can give you is that, like any skill or change you want to make in life, this can take work. It doesn’t happen overnight. But simply add prompts into your life, reminders of a positive way of thinking and you will start to notice a considerable and prosperous difference.
Question. “Should every business website have a blog?” Answer. “Yes.” Blogging has become a vital tool in online business over the last 3-4 years, especially with the emergence of Video Blogging.
Below are some of the reasons why every business should have an up to date blog.
To Generate Traffic - The common conception by most people is that if you have a business website, you will automatically generate much needed traffic however in 99% of the cases, this is not true. Along with the patience and time element, Traffic needs good quality content specified towards your product/page so what better than to get your content out there by way of a blog.
Search Engine Optimisation – It is a fact that traffic flows to blogs much easier than to your business website. If you transfer your website from a CSS format to (self hosted) Wordpress, your sites will gain more traffic. Essentially, Wordpress is a platform that allows you to have the benefits of a website and blog all together in the same entity.
Keep customers up to speed - A blog allows customers to have up to date knowledge about your products, business and yourself. This is important as it does not mean they must speak to you on the phone or trawl through your website all the time to find out what’s going on.
Build Contacts. The more contacts you have the more free advertising you will generate. The blogging world is fiercely loyal and if you keep up with the good content you will soon have a loyal army of followers who will pass your product on to whoever they know. There is nothing stronger than word of mouth.
Reviews. If you can keep within the niche but not in direct competition, writing trade reviews for other business’ and having them written for you is not only good advertising but dominating a market. Remember to stay out of direct competitors though.
From what I have written so far you will establish that a blog is a great source for generating traffic, achieving sales within your niche market, building niche lists and getting your brand out there into the world. I would be lost without one!!
Richard Williams
At times we all have the inspiration to write, whether it is a book, a blog or an E Book, but what we must all remember is that before you even put pen to pad or tap that key board you must have a clear marketing strategy laid out.
Target Audience
Before you begin, I advise you to lock yourself in a quiet room free from distraction and put that brain power to good use. Identify who you are writing it for, put yourself in their position and ask yourself what they would want from such a product. You need to identify who you're writing for from the very beginning. Even though it is taken for granted that an E-book is the used to transfer knowledge from one party to another, different people take different things out of it.
You will be recognised as a teacher and because of this what you say must be true, honest and add real value to your pupil. Understanding your pupil will help you with what tone to use and exactly what it is that they will expect from you. Leave no stone unturned and do not be afraid to go into specific details to make your point clear and concise.
First Impressions Count
The content of your E-Book may be spectacular, however, the reader cannot read it all before they decide whether to buy or not!! Therefore, a title is one of the most important aspects of the whole project. It must grab attention and give the prospect a good idea as to what it is all about. Apart from giving the reader a good idea as to the contents it must also stand out above the competition so do some research, look at what sort of books sell and why etc
To summarise, know your target audience, put yourself in their shoes, make sure your product appears to stand out above the competition and you will have a top product and a potential gold mine.
Richard Williams
http://www.whoisrichardwilliams.com