Saturday, 17 January 2009

Ebook writing

At times we all have the inspiration to write, whether it is a book, a blog or an E Book, but what we must all remember is that before you even put pen to pad or tap that key board you must have a clear marketing strategy laid out.

Target Audience

Before you begin, I advise you to lock yourself in a quiet room free from distraction and put that brain power to good use. Identify who you are writing it for, put yourself in their position and ask yourself what they would want from such a product. You need to identify who you're writing for from the very beginning. Even though it is taken for granted that an E-book is the used to transfer knowledge from one party to another, different people take different things out of it.

You will be recognised as a teacher and because of this what you say must be true, honest and add real value to your pupil. Understanding your pupil will help you with what tone to use and exactly what it is that they will expect from you. Leave no stone unturned and do not be afraid to go into specific details to make your point clear and concise.

First Impressions Count

The content of your E-Book may be spectacular, however, the reader cannot read it all before they decide whether to buy or not!! Therefore, a title is one of the most important aspects of the whole project. It must grab attention and give the prospect a good idea as to what it is all about. Apart from giving the reader a good idea as to the contents it must also stand out above the competition so do some research, look at what sort of books sell and why etc

To summarise, know your target audience, put yourself in their shoes, make sure your product appears to stand out above the competition and you will have a top product and a potential gold mine.


Richard Williams

http://www.whoisrichardwilliams.com

Monday, 12 January 2009

List Building - Creating a List

Internet Marketing is getting more and more popular as each day goes by. You may have heard the saying... “the money is in the list” well never has been more true. To have a strong, large list that you are building rapport with is to earn the sort of income that we all dream about. There are “easier” ways to generate such lists, you can buy leads from companies such as Red Clay Media or InfoUSA but they tend to be expensive and the quality is not as good as leads you can generate yourself.

The biggest problem is not knowing how to generate such lists and what to do with them. Here is a brief guide to get you started:

Creating a large list:

Lead Capture Page: You must first have a website that will capture information so you can build your list. Depending on whether you have a budget or not will depend on how you do this. If your budget is low, then a website like Weebly.com is a great tool for building your own website. Remember that on this website you must have a targeted headline discussing a potential problem. Next you need a video of yourself. The purpose of this video is to relate to people, so that they can see you are a human and buy into you. Then you will need a call to action, telling them to enter their email address and name to get a certain result.

Auto Responder: Once someone has entered their email address and details, you must have an automatically generated email sent to them with some added value and some more about yourself. Aweber.com is a great tool for this. You can pre write a sequence of emails to be sent to the prospect, even to the point where you decide what day and time each email is sent.

Ok so now you know how to build your list, the important part of the marketing begins. Driving traffic through to your lead capture page. I could write for days on this subject but the best advice I could give anyone would be to research heavily on google, join a business that will teach you everything you need to such as YourNetBiz or Maverick Money Makers and the exciting stuff begins. Remember, the more traffic to your capture page = the larger your list and the larger your list = the higher your income generated. Simple!!

www.Your-NetBiz.com

Richard Willams

Who Is Richard Wiliams?

www.WhoIsRichardWilliams.com


Thursday, 16 October 2008

High Ticket Vs Low Ticket???

Hi There,

Firstly let me explain what I mean by high and low ticket. A high ticket product is a product that is more costly to join/invest in for instants “My Internet Business” where by a low ticket product is cheaper to invest in such as “Maverick Money Makers” and various other affiliate programmes.

Now a lot of people look to the internet and internet marketing to replace their job and by that they need it to replace their income. So that they can enjoy freedom of time and choice without sacrificing their lifestyle and bank accounts. So let’s take someone with a job that pays them an above average salary let’s say £60-70,000 or $100,000 dollars per year. In a high ticket businesses such as My Internet Business when you make a platinum sale you get $2000- £14-1500. This means you only need to make 1 sale a week to completely replace your income! So although from the offset the investment is larger the speeds of the returns are and the capacity to earn a substantial amount is much higher.

Now don’t get me wrong I am not completely writing off low tickets businesses. They do have their uses. The main problem you will run into with low ticket and affiliate programmes is that especially if you are new to internet marketing or inexperienced, you don’t get the support that you get with a high ticket programme such as MIB. In MIB you have a mentor and vast training library to help you on your way to success. Whereas with an affiliate opportunity such as Maverick Money Makers not only are you left alone to create success but each sale will probably generate you around £30-40 so you can see I would take you a lot longer to create the sort of wealth you can gain from high ticket.

Now there are some great benefits of a Low ticket and I myself can vouch for this. When I started my internet journey I really had very little to invest! So I was forced to go down the low ticket route. I used Maverick Money to build my funds and I did find it to be an excellent programme that provides you with great sales material. I had to do a lot of self training but in time I found myself in a position to join MIB and that’s when I started making the really substantial money.


So to summarise if you are looking at replacing your Income and increasing it, you are very serious about making vast sums of money online then High ticket products are the only way forward. If you have a spare £50 or so in your wallet and you’re interested in starting to try out a bit of internet marketing and see if you can make some small returns on your own with little risk, then low ticket products may be the best way for you.

Thanks for investing your valuable time to read my review.

If you are interested in a high ticket product I would strongly recommend:







If you think you would prefer to test a low ticket product then I would recommend



Kind Regards

Richard Williams

http://www.whoisrichardwilliams.com/

Monday, 8 September 2008

Work From Home-Why Should you Quit the corporate world

Hi,

In the tough times over the past 18 months economically and the tough times to come over the next 24 months one thing has become crystal clear..... Working for yourself is the key. The only way you can guarantee an income and job safety is if the only person you report into is infact, yourself. Below are the main reasons why this jump off the corporate ladder should be made.

Bad Company Ethics

If the ethics of your company do not match your own it can cause worry, stress and can reduce your sense of well being. How many people work for their company not because they believe in what they are selling, or believe in how they are selling them but because they need that pay cheque to survive? Imagine a world where you sold to who you want, exactly how you wanted to and you truly believed and handpicked the products you were selling. If this interests you, working from home is definitely for you.

Stress

I do not think you will find anyone on this planet who’s body is not affected physically or emotionally by stress. Some people fall into a depressed state, others can be physically sick, others argue with partners, there are even some people who develop long standing mental health issues. If, like 89% of us, you have suffered from stress you must ask yourself the question “is it all worth it, what can i be doing to reduce this?”.
The Excitement Is Gone...It’s Just Plain Old Boring

It is a fact of nature that as human beings we need stimulation. How long does it take before we get bored of doing the same old thing day in day out? Well on average, the human being lasts 5 years before they get the itch to move on to doing something else. Unfortunately your boss does not see it that way and for many, many people, we are pigeon holed for life. Working from home will provide more variety and the luxury of being able to stop what you are doing and walk the dog, take the kids to the park and pick up what you were doing when it suits you.

Having To Work With Difficult people

We have all been there at some point, working alongside someone you do not like, or whom annoys the hell out of you each time he/she opens their mouth. It is true that it is part of life to deal with people whom you may not see eye to eye with but life is all about choice, so the ability to pick who you deal with on a daily basis is a great reason to get out of that office and spend your time concentrating without distraction at building a profitable home business.

Getting Rid Of That Boss

The most important point and the main reason to quit that corporate lifestyle forever is this; Wouldn’t it be great to walk into that office and tell your boss what to do? Well unfortunately that is not going to happen for most of us, however, why not go one better and sack him!!! Leaving your boss and his/her orders is the greatest feeling in the world. Working from home will give you the freedom of doing what you want, when you want, how you want. You do not have to report into anyone but yourself. A point to make here is that you must motivate yourself but who wouldn’t with the sun shining in their back garden, the laptop open, receiving emails notifying them of deposits into their bank accounts?

I found my path to financial freedom Via My Internet Business for a FREE REPORT visit

Kind Regards
Richard Williams

Friday, 16 May 2008

Sky rocket your Internet Business!-top tips on securing qualified Clients for your internet business

The early stages of your internet campaign can be a tricky business, here are a few helpful tips to create the foundations for your internet business and sustain a high level of customers; even with a high ticket opportunity or service.

Firstly and in my opinion most importantly, win the trust of your target market/audience. Make sure that information about your business and more importantly yourself is readily available to your customers. This will help make them feel they have a rapport with you and helps build trust. Also maintaining the trust is equally paramount once it has been achieved. You can do this by only recommending products and services to them that you yourself believe in and also by genuinely wanting to help and support your clients.

Spend time and effort putting research into your keywords. What I mean by this is make sure you are reaching the correct market for your content. Especially if a lot of your marketing is based around pay per click, blogs and article writing. Google have a great tool to assist with this called Google keyword selector. This is just one of many directories that will suggest keywords for you based on the market you are targeting. You can also use this information to find out which are the slightly less competitive keywords and keep down the cost of your pay per click advertising.

I can’t stress enough the importance of making sure that your websites are not only aesthetically pleasing but have a very high standard of informative content. Too many marketers fall by the wayside because they focus too much on having flashy pop-ups and HTML and completely neglect the quality of the information, product or service. With today’s consumers being more market aware and internet savvy there is no use in trying to impress them in this way. Whilst on the topic of content you can also optimise your page ranking with the content on your pages. By this I mean your website will come higher on search engines by using popular keywords and links in and out of the page as possible. Make sure your website is registered with as many directories as possible to make is easily discoverable online.

Make sure you really are highlighting at all times the benefits of your product or service. Not just what the product is but what it can do for them? how it can change their lives? May be painting them a picture of the lifestyle it could afford them. For example “an investment opportunity that’s going to get that Ferrari and apartment overlooking the beach”. Instead of just saying “an opportunity that will make you money online”. We as humans are very visually oriented even if it’s just a mental picture it can convey a powerful message. These techniques really can build up a hunger for your products amongst your prospects.

Thanks for spending your valuable time reading this report.

For a Free Marketing Course go to:

Kind Regards
Richard Williams

Tuesday, 15 April 2008

My Internet Business- What is My Internet Business

Hi,

My Internet Business is a new business and marketing system created by Darren Gaudry that is promised to change to home business industry forever. It has been in development since December 2007 which has created massive buzz within the industry due to Darren leaking information about MyInternetBusiness every few months.
My Internet Business was created as an answer to the outcry of struggling marketers and seasoned marketers that just want more time freedom. The motto of My Internet Business is to automate and outsource tasks to free up our most precious asset, time, and for members that are not as skilled in such tasks as driving traffic, presenting the business, calling prospects, following up, and closing sales.
Automation
My Internet Business features professional ad copy written by top internet marketing copywriters to maximize conversions. Also capitalizing on the current video trend, there are amazing high quality videos presenting the opportunity as well as the compensation plan. MyInternetBusiness also feature managed marketing where professional marketers drive target traffic to your system.
In House Call Center
There is also an in-house call center headed by top sales professionals, called professional business assistants (PBA's) to close your sales for you. A prospect simply clicks the "request callback" button and a PBA will call them back within 24 hours to answer all their questions for you and close the sale. You are then alerted that you have made a sale and sent your commissions immediately via your method of choice.
Compensation Plan
The compensation is a simple yet ground breaking business model offering extremely lucrative payouts. One huge benefit is you are not paid by the company; you are paid directly for sales you make. This means no waiting on a monthly check from the company. The comp plan is based on a two tier payout system, meaning, absolutely NO PASS-UP SALES. This also means you are paid on your direct sales as well as all your front-line sales in the form of an over ride commission. You are paid in range from a $300 bronze sale all the way up to a whopping $2000 commission for platinum sales.
"One of the biggest reasons people fail with an internet business, is simply because they don't know what they're doing"
Top Notch Training
My Internet Business features one of the most comprehensive training centers ever available to home business entrepreneurs. Many people fail in a home business because they don't know how to market effectively. Once this VALUABLE skill IS learned...you can make money with any business venture. Included in membership are How-to video training for beginners all the way to advanced internet marketers. There are also weekly training sessions to guide you into profit as quickly as possible, which are recorded so you can listen to them at your leisure. You are also given pre-written ads and an enormous rolodex of resources on exactly where to advertise.
Turn-Key Systems
Also in your membership are turnkey systems for endless lead generation including professional lead capture pages, automated follow-up, ability to integrate with Aweber and lead feeder systems also called funded proposals that allow you to get paid endless $37 commissions upfront giving you a streamline product funnel all the way up to $2000 platinum package.
Additional Income Streams
Lastly you can add your own products or other businesses you are in to provide another stream of income. This gives you the ability to expose prospects to other options if they are not interested in My Internet Business, once again maximizing your profit potential.
In Closing, After over 3 years of being in the MLM and direct sales industry I have never seen a company and marketing system so streamlined. My Internet Business is truly at the forefront and evolution of internet businesses. My personal experience with MyInternetBusiness so far has matched up with EXACTLY what they said it would be. I see many people for the FIRST time in their lives, earning substantial incomes with My Internet Business. It is a breathe of fresh air, that a system finally has been created that does what it says it will.
You Can Learn A LOT More About How My Internet Business Can Honestly Help You Develop A Six figure Income At: The Official My Internet Business Site and you can visit my blog for more details at My Internet Business Review

Kind Regards,

Richard Williams
www.whoisrichardwilliams.com