Firstly and in my opinion most importantly, win the trust of your target market/audience. Make sure that information about your business and more importantly yourself is readily available to your customers. This will help make them feel they have a rapport with you and helps build trust. Also maintaining the trust is equally paramount once it has been achieved. You can do this by only recommending products and services to them that you yourself believe in and also by genuinely wanting to help and support your clients.
Spend time and effort putting research into your keywords. What I mean by this is make sure you are reaching the correct market for your content. Especially if a lot of your marketing is based around pay per click, blogs and article writing. Google have a great tool to assist with this called Google keyword selector. This is just one of many directories that will suggest keywords for you based on the market you are targeting. You can also use this information to find out which are the slightly less competitive keywords and keep down the cost of your pay per click advertising.
I can’t stress enough the importance of making sure that your websites are not only aesthetically pleasing but have a very high standard of informative content. Too many marketers fall by the wayside because they focus too much on having flashy pop-ups and HTML and completely neglect the quality of the information, product or service. With today’s consumers being more market aware and internet savvy there is no use in trying to impress them in this way. Whilst on the topic of content you can also optimise your page ranking with the content on your pages. By this I mean your website will come higher on search engines by using popular keywords and links in and out of the page as possible. Make sure your website is registered with as many directories as possible to make is easily discoverable online.
Make sure you really are highlighting at all times the benefits of your product or service. Not just what the product is but what it can do for them? how it can change their lives? May be painting them a picture of the lifestyle it could afford them. For example “an investment opportunity that’s going to get that Ferrari and apartment overlooking the beach”. Instead of just saying “an opportunity that will make you money online”. We as humans are very visually oriented even if it’s just a mental picture it can convey a powerful message. These techniques really can build up a hunger for your products amongst your prospects.
Thanks for spending your valuable time reading this report.
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Kind Regards
Richard Williams
